Ross is the Media Director of Redshift Ltd, a design and content production agency with a diverse portfolio of clients including Great Ormond Street Hospital, the Co-operative Group, the Association of British Health Industries and Grand Designs Live. He also produces narrative films, with shorts appearing regularly at various international film festivals. Actors who got early breaks in these films have gone on to appear in Mad Men, Thunderbirds, Green Wing, The Tudors, Tinker Tailor Soldier Spy, RocknRolla and Transformers. In 2015 he produced the feature film High Tide which played in cinemas nationwide. Ross regularly provided guest lectures on film at various institutions across the country before becoming a part of the media team at UCW in 2015.